SEO & PPC Specialist
vakansiya — 2024

Responsibilities for SEO & PPC specialist:

PPC

• Plan, create, and manage PPC campaigns across a variety of channels
• Keyword research and management to optimize bids (add PPC keywords and negative keywords)
• Optimize bidding at keyword, placement, device, geographic, demographic, and other levels
• Perform daily account management of PPC campaigns (review expensive under-performing keywords and ensure PPC campaign does not exceed weekly and monthly ad spend budget, maintain Quality Score, impression share and other important metrics)
• Write engaging and concise copy to modify CTAs on ads to boost click-through-rates and landing pages to boost conversion rates
• Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports to clients analyzing trends, goals, opportunities, and other key performance indicators
• Stay on top of search engine and PPC industry trends

SEO

• Develop optimization strategies that increase the company’s search engine results rankings
• Research SEO keywords to use throughout the company’s website and marketing materials
• Set measurable goals that demonstrate improvement in marketing efforts
• Monitor daily performance metrics to understand SEO strategy performance
• Efficiently communicate with other marketing professionals to align goals
• Collaborate with others within the marketing department to manage SEO strategy
• Write compelling and high-quality website content, including blog posts and page descriptions
• Update content and website links for maximum optimization and search engine rankings

Qualifications:

• Two to three years of experience in successfully developing and executing SEO & PPC campaigns
• Understanding of search engine algorithms and ranking methods
• Experience with SEO & PPC industry programs, such as Google Analytics
• Knowledge of keyword research and data mining tools
• Able to complete competitive analysis of other companies within the industry
• Excellent written and verbal communication skills in English language (email, phone, etc.)
• Comfortable analyzing high volumes of data on a daily basis
• Experience with other aspects of marketing, such as customer growth and promotion, is a plus

Interested candidates are welcome to send their CVs by indicating the name of the vacancy in the subject line of the letter.