SEM Expert
vakansiya — 2024

Qualifications:

• Bachelor’s or Master’s Degree from a university preferably in Engineering, Statistics, and other related departments
• Minimum 3 years of hands-on experience in performance marketing channels like Google Ads, Facebook Business Manager etc. (including minimum 1 year of digital agency experience)
• Advanced knowledge of Facebook Ads and Google Ads is critical
• Experienced in performance tracking with utm parameters (and pixel data)
• Able to prepare and analyze conversion/interaction reports, (experienced in Google Analytics, Google Tag Manager tools)
• Ability to carry out joint SEM projects with agencies and in-house departments (IT, Product, Content,..) with high communication skills,
• Proficiency in MS Excel,
• Strong analytical capabilities and excellent knowledge of Microsoft Office Programs
• Problem solver and proactive thinker with decision-making ability
• Highly motivated, dynamic, result oriented,
• Fluency in English both written and oral

Nice to have:

• Experience with App marketing
• Yandex Metrica, Google Data Studio, Firebase, Adjust knowledge

Responsibilities:

• Create, manage and analyze Google Ads, Facebook, Instagram, Tik Tok, Criteo, Twitter, Linkedin and other PPC campaigns
• Improve the performance and ROAS(Return on Ad Spend) of the paid marketing campaigns
• Cooperate and work together with local&global SEM agencies and Google Dublin Office
• Perform A/B tests such as landing page, audience, bidding and creative on different networks
• KPI optimization of search, display, app and video campaigns
• Focus on App install and re-engagement campaigns
• Research and analyze competitors, industry trends, and markets
• Tracking campaign performance daily, weekly and monthly
• Reporting and analyzing online marketing investments via facebook reports, google analytics custom report and google ads reports and other format reports

If you are interested, please send your CV with the subject “SEM Expert“.