Marketing & PR Manager
vakansiya — 2024

Workplace: Nargiz Mall Head Office

Work schedule: 5-days 40 hours a week

Reports to: Country Director

Core functional activities:

• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
• Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
• Analyse customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
• Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics.
• Work closely with the social strategy team to ensure alignment across social and marketing calendars.
• Own the full execution and creative production process for all social, influencer and PR projects.
• Manage creative production process for digital, paid media and partnership content creation.
• Own our internal creative and content drives by creating an effective and efficient file management system.
• Work closely with cross-functional teams in merchandising, copywriting, photo studio, videography, third party production agencies and lead communications & alignment across channels.
• Fulfil department operational needs including, but not limited to, monthly content creation budgets, on boarding new team members, contractors and vendors, contract approvals and payments.

Daily and Monthly Responsibilities:

• Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-­facing communications, including print, digital, and video assets
• Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
• Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

Skills and Qualifications:

• Bachelor’s degree in marketing, business, or related field
• Excellent written and verbal communication skills
• Proven experience developing marketing plans and campaigns
• Strong project management, multitasking, and decision-making skills
• Metrics-driven marketing mind with eye for creativity
• Experience with marketing automation and CRM tools
• Minimum of 5 years’ experience in this field
• At least Upper Intermediate English and Russian language skills

Preferred Qualifications:

• Master’s degree a plus
• Proficiency with online marketing and social media strategy
• Proven experience designing interactive applications and networking platforms
• Willingness and ability to travel
• Established press and media contacts

If you trust yourself and your capability please, send your CV’s (resumes) in Azerbaijan or English languages by subject “Marketing & PR Manager” to our mailbox

Only competent candidates will be shortlisted and contacted.

Mənbə: jobsearch.az