Marketing Analyst
vakansiya — 2024

Responsibilities for Marketing Analyst:

• Analyzing sales funnels and customer intent
• Perform valid and reliable market research SWOT analysis
• Measure ROI of online and offline advertising campaigns
• Reporting on marketing KPIs like leads, conversion rates, website traffic and social media engagement
• Track email campaign metrics (delivery, open, click-through rates)
• Monitor budget distribution and performance of paid ad campaigns
• Conduct competitive research and analyze benchmarking data
• Recommend website and campaign optimizations
• Research and implement marketing tools to support our promotional projects (automation software, social media scheduling etc)
• Utilize online market research and catalog findings to databases
• Devise and evaluate methods for collecting data (Surveys, Questionnaires, Opinion Polls)
• Formulate a plan and present it to senior management or a client
• Interpret data, formulate reports and make recommendations
• ther and analyze statistical data using modern and traditional methods to collect it
• Design specific research methods such as questionnaires
• Remain fully informed on market trends, other parties researches and implement best practices
• Work closely with sales and marketing teams to identify opportunities for new client acquisition

Qualifications for Marketing Analyst:

• Work experience as a Marketing Analyst or related field
• Expertise in Google Analytics
• In-depth understanding of SEM campaign strategies and SEO practices
• Experience with PPC campaigns
• Good knowledge of MS Excel
• Analytical abilities
• Posses search engines, web analytics, and business research tools acumen
• Excellent knowledge of statistical packages, databases and MS Office
• Strong communication and presentation skills
• Deep knowledge of data warehousing, and mining
• Adequate knowledge of data collection methods (polls, focus groups, surveys etc)
• Working knowledge with CRM programs
• Strong analytical and critical thinking
• Advise clients or senior management on the best ways to use provided data

Working conditions:

• Working hours 10:00-19:00
• The workplace is located in the city center (Port Baku)

Application rules: apply to cv@netgroup.az by sending the CV with the title of the position in the subject line.