Digital Marketing Manager
vakansiya — 2025

Job duties:

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns;
• Design, build and maintain our social media presence;
  Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs);
• Identify trends and insights, and optimize spend and performance based on the insights;
• Brainstorm new and creative growth strategies;
• Plan, execute, and measure experiments and conversion tests;
• Collaborate with internal teams to create landing pages and optimize user experience;
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points;
• Instrument conversion points and optimize user funnels;
• Collaborate with agencies and other vendor partners;
• Evaluate emerging technologies;
• Provide thought leadership and perspective for adoption where appropriate

Salary: Negotiable

Work conditions:

• Job type: full-time Monday-Friday;
• Working hours: 9:00am – 6:00pm;
• Workplace- Baku, Azerbaijan (Head office)

Requirements:

• BS/MS degree in marketing or a related field;
• Proven working experience in digital marketing;
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns;
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate;
• Experience in optimizing landing pages and user funnels;
• Experience with A/B and multivariate experiments;
• Solid knowledge of website analytics tools (Google Analytics, e.g);
• Working knowledge of ad serving tools (Google Ad Manager, e.g)
• Strong analytical skills and data-driven thinking;
• Up-to-date with the latest trends and best practices in online marketing and measurement.

Application Procedure

• Please send your CV to hr@matanata.com  by indicating the position title (Digital Marketing Manager) in the subject line of your email. Only successful candidates (CV corresponding to all requirements) will be contacted.
• Application deadline is 20 September 2021