Brand Manager Caucasus
vakansiya — 2024

Brand Manager Caucasus

GROUPE DANONE is one of the leading companies in FMCG industry, holding No.1 position globally in Fresh Dairy, No.2 position globally in both Waters and Baby Nutrition and No.1 position in Europe in Medical Nutrition. Through sustainable development strategy Danone has been expanding its operations worldwide being present in more than 150 countries. Danone LLC is operating in Azerbaijan since 2006 & holds one of the leading positions in fresh dairy products. To support further business development Danone LLC is now looking for a dairy Brand Manager based in Baku responsible for Azerbaijan & Georgia.

THE PURPOSE:

Build the value of Danone brands for shoppers and consumers via effective designing, planning and excellent execution of winning marketing strategies.

REPORTING TO: General Manager Caucasus

PRE-REQUISITES:

• 3+ years of experience in marketing in International FMCG
• Track record of sustainable growth results for one of the major brands
• Higher Education BA or MBA
• Fluency in Azeri & English
• Proficiency in MS OFFICE

PERSONAL FEATURES:

• Leader with proven examples
• Accepts challenge
• Craving for excellence, learning & experiences
• Constantly pursuits for business and professional growth
• Flexible and agile, adapts quickly to new conditions, keeping focused on achieving results
• Comfortable with decision making within time constraint

SCOPE OF RESPONSIBILITIES:

• Analyze and understand local business needs, brand KPI, consumer, trends, sales, competitive environment, macro-economic context
• Analyze digital trends and observe in-store shopper behavior to turn them into actionable insights
• Aware and follow Global Brands strategies
• Elaborate & lead relevant consumer centric brand yearly go-to-market strategy (consumer, channel, media) and annual activation grid with involvement of peers in other departments and line manager
• Integrate “value in” innovations launch into the grid and ensure timely and excellent execution with regular post mortem analysis
• Activate digital platforms and social networks on regular basis
• Properly manage annual marketing budget to ensure 100% utilization.
• Manage third party advertising agencies
• Control brand “financial health” status as per agreed KPI based on monthly P&L
• Propose innovative and non-standard ways of solution for existing issues and routine
• Design, adopt and produce any kind of point of sales materials, including elements of the product artwork (neck hangers, on-product stickers etc.)
• Regularly analyze sales reports and come up with proposals and recommendations
• Regular market visits and store-checks to ensure proper execution of marketing initiatives

The candidates should apply to the e-mail: Aynour.sadygova@danone.com CV in English, not later than 31.03.2020.