CRM Specialist
vakansiya — 2025

Summary: The CRM Specialist is responsible for assisting in the development and reinforcement of a customer centric culture across different areas of the business ensuring the correct localization and execution of the global CRM strategy for the Market territory.

Reports to: CRM & BI Manager

Key responsibilities:

• Build campaign flows in the CRM tool;
• Measure and report the efficiency of CRM campaigns (ROI, response rate etc.);
• Provide AB test of pre-defined versions;
• Analyze the digital sales process to identify abandonment, bounce rates in sales funnels;
• Provide report of CRM KPIs

Requirements:

• Degree in a quantitative field (e.g., computer science, statistics, economics etc.);
• At least two years of experience in CRM, IT related positions;
• Experience in CRM or marketing automation tools (preferably Optimove);
• Experience in development, tuning of forecasting and predictive models are advantages;
• Sound knowledge of marketing analytics terms;
• Digital marketing experience;
• Business acumen;
• Detail oriented;
• Creative and data driven mindset;
• Eagerness to learn new tools and skills;
• Interest in sport and virtual games is preferred

If you are interested, please send your CV with the subject “CRM Specialist“.